The Kings Heath Business Association (KHBA) exists to encourage networking and mutual support for traders of all sizes in the Kings Heath area, broadly either side of its High Street (also known as Alcester Road South).
KHBA has existed since 2001, now comprising around 250 local business members.
It is distinct from the Business Improvement District (BID) in the area.
In 2006, the KHBA committee set up the successful Farmers' Market. It currently takes place on Kings Heath Village Square (by the church with the spire).